A New Benchmark for Collaboration Between Banks and Fintech Companies FABMISR Signs Strategic Partnership with noon payments
First Abu Dhabi Bank Misr (FABMISR), one of the largest banks operating in Egypt, has announced a strategic partnership with noon payments, a subsidiary of noon, following the receipt of Central Bank of Egypt (CBE) approval for noon payments as a payment service provider “PSP”. The partnership aims to enhance digital payment services and provide a seamless, integrated experience for e-commerce. The agreement highlights the vital cooperation between banks and fintech to deliver advanced digital payment solutions
In this context, Mariam El Samny, Head of Consumer Banking at FABMISR, stated: “Our partnership with noon payments reflects our commitment to supporting prominent fintech players specializing in e-commerce across the Middle East and North Africa. It also reaffirms the bank’s leading position as a key player in the regional banking sector. This step represents a strategic step to develop a robust digital payments solution that supports the accelerating growth of e-commerce in Egypt
Shmais Fakhry, Head of Innovation & Acquiring Business at FABMISR, added: “This step is part of our strategy to strengthen the bank’s position in digital payments. Our goal is to provide integrated, powerful solutions that enable customers to access products and services and complete payments seamlessly. Moreover, we aim to introduce additional payment acceptance products soon to further boost the growth of the payment acceptance business
Mosam Gadia, Senior Vice President of noon payments, said: “We’re proud to partner with FABMISR to help shape the future of digital payments in Egypt. We’re committed to giving merchants and customers flexible, innovative solutions that support their needs and keep pace with the country’s fast-growing e-commerce landscape
Mostafa Maher, Country Manager of noon payments, added: “Egypt is one of our key markets, with strong reach and a large customer base. This partnership is a step toward empowering local merchants and building a digital infrastructure that drives an inclusive digital economy
This collaboration strengthens the future of innovative digital payments and opens new growth opportunities for local businesses and merchants. It also aligns with the Central Bank of Egypt’s vision to move toward a less cash-reliant society and the national financial inclusion agenda—reflecting FABMISR’s commitment to advancing a safe, efficient, and innovative payments ecosystem
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