Industrial Development Bank (IDB) Signs Cooperation Protocol with ElTarek for Automotive to Launch the First Co-Branded Mastercard Credit Cards

Industrial Development Bank (IDB) announced the signing of a cooperation protocol with ElTarek for Automotive Trading, Importing and Distribution to issue co-branded Mastercard credit cards
The protocol will introduce unique co-branded Mastercard credit cards for ElTarek customers, including new car buyers and service center customers, across Titanium, Platinum and World Elite. Cardholders will benefit from a range of offers and privileges provided by IDB, ElTarek and Mastercard, designed to add value to their everyday payment experience
World Elite Mastercard cardholders will have access to The Mastercard Collection, a suite of globally connected premium dining, entertainment and travel benefits. From priority access to sought-after restaurants and exclusive entertainment experiences to enhanced airport journeys, The Mastercard Collection gives eligible cardholders access to curated experiences across participating destinations worldwide, whether at home or while travelling.
The initiative underscores IDB’s commitment to diversifying its banking products and services, expanding its customer base and building strategic partnerships across key sectors. It also supports the growth of the bank’s retail business and advances the shift toward digital payments through innovative, customer-centric solutions
Hussein Refaie, CEO and Managing Director of Industrial Development Bank, said: “This protocol marks an important step in the bank’s strategy to strengthen its presence in retail banking and introduce products that directly address our customers’ needs. Our partnership with ElTarek, a leading company in the automotive market, reflects our commitment to reaching new customer segments through innovative solutions
He added: “We are focused on delivering a simple experience, from application through everyday use, while ensuring that cardholders receive meaningful value from the product. Together with ElTarek and Mastercard, we remain committed to providing a secure and reliable payment experience
Mr. Tarek Hayman , Head Of Business Development of ElTarek for Automotive: “Our relationship with customers extends well beyond vehicle delivery. We aim to build lasting relationships by supporting customers throughout the ownership journey, including through our service centers and after-sales services
This collaboration allows us to offer a banking product that adds further value to that relationship. We look forward to building on this collaboration and exploring further opportunities together
Mohamed Assem, country manager for Egypt, Iraq, Lebanon and Syria at Mastercard said: “Egypt’s payments landscape continues to evolve, with digital payments becoming increasingly integrated across the customer journey. Through our collaboration with IDB and ElTarek, we are combining our technology and expertise with tailored benefits to deliver secure, seamless and rewarding payment experiences for car owners—from vehicle purchase to everyday spend—while supporting the continued growth of Egypt’s digital economy
Customers interested in obtaining the cards can apply through IDB branches and ElTarek showrooms