International Travel and Staycations Drive Growth in Summer Spending in Egypt
Visa (NYSE: V), a global leader in digital payments, today released its latest consumer spending insights for the 2025 summer holiday period in Egypt, based on the Visa Consulting & Analytics Retail Spend Monitor. The data reveals an increase of 44% in total summer spending on Visa premium consumer cards compared to 2024, highlighting continued growth in digital payments, higher-value transactions, and evolving travel preferences
Shifting Consumer Behavior This Summer
Summer spending in Egypt not only increased compared to last year but also demonstrated changes in consumer behavior. The holiday period saw a 27% rise in travel to both popular outbound tourist destinations and staycations, with planning starting as early as three months in advance for 9% of travelers, 13% planned within 1–3 months, while the majority (78%) opted for last-minute plans within a month. Dining and leisure spend increased by 57%, and digital payments by premium cardholders expanded by 85%, who accounted for a 46% share of overall summer spending
Travel Trends
Short Escapes vs. Extended Gateaways
Consumers in Egypt favored both short stays (under 3 days) and long trips, with longer getaways accounting for 66% of travel spend, and generating higher average spend. European destinations such as France, Germany, the United Kingdom and Greece saw a 54% increase in short-trip spending
Outbound Travel
Outbound spend was highest in UAE, France, Spain, USA and Italy with 28% growth. Premium Visa cardholders increased their outbound summer travel spend by 28% and now represent nearly 81% of total summer travel spend
Inbound Travel
Inbound spending by premium Visa cardholders from the Middle East—particularly the UAE, Kuwait, and Jordan—grew 35%. Premium cardholders from Europe—led by France, Italy, and the Netherlands—saw even stronger momentum, with inbound spend growth at 139%
Digital and eCommerce Continue to Grow
Digital spend among premium Visa cardholders rose by 85%. eCommerce spending also increased by 55% within this segment, showing a growing preference for alternate payment methods
“Consumers in Egypt are embracing digital payment options and experiences more than ever this summer,” said Malak El Baba, Vice President and Country Manager for Visa in Egypt. “Visa is committed to supporting these evolving preferences by providing secure and seamless payment solutions. This summer’s spending trends, highlighted by increases in dining and leisure spend reflect a clear shift towards convenience, trust and elevated experiences with Egyptians choosing digital first ways to plan, pay and celebrate
Visa’s Retail Spend Monitor was produced by Visa Consulting & Analytics (VCA), capturing total retail, travel, and experience-related activity during Egypt’s summer break (1st July – 15th August), based on a subset of VisaNet data and complemented by survey-based estimates for other payment methods
“With the regional expertise of Visa Consulting & Analytics and the scale of VisaNet, Visa empowers clients with actionable insights into evolving consumer behaviors—helping them plan strategically, respond faster to demand shifts, and unlock new growth opportunities, especially during key seasonal moments like the summer holidays,” said Nicolas Khoury, SVP, Head of Visa Consulting & Analytics, CEMEA
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